Chicago trips!


Going to be in the homeland twice in the next couple of weeks! This weekend I’m representing Swipp speaking at the World Future Society annual conference on Rateocracy: When Everyone and Everything is Rated with esteemed colleague Bob Moran (@robertpmoran). Will be in town Saturday night 20Jul if anyone is interested in getting together.

And then, will be back again next weekend for the 9th(!) annual BlogHer conference, which is taking over the Sheraton and McCormick Place with over 5,000(!!) attendees.

Let me know if you will be around!

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Understanding what customers really care about

When I was invited to join Swipp earlier this year, I was blown away with the opportunity. I’m fortunate to be part of an experienced team that’s working on a tough, interesting problem – creating a new way to answer the age-old question of “who cares?” (Not only that, but it’s a blast getting a chance to help build an entire platform and ecosystem, not just another app.)

We launched our consumer offering back in January and have been receiving great feedback. Since then, we’ve been heads-down making sure that our business customers can tap into the platform as well. To that end, we announced Swipp Plus, with a host of tools that enable marketers (especially social media marketers) to better understand what customers care about across a variety of channels. We’ve put together a quick presentation on what’s in the new offering.




The Top Five Superbowl Ads (2013)

The top five SuperBowl commercials, according to the Swipp community:

(All commercials ranked by their Swipp Index -5 to +5, +5 being the best)

Tide Stain Saver (+4.6)

NFL: Leon Sandcastle (+4.0)


Budweiser Clydesdales (+3.9)


Gopro (+3.5)


Dodge Ram: Paul Harvey (+3.4)


Rounding out the top group were Mercedes, Oreo, Audi, Taco Bell and Kia.

Mercedes-Benz: The Devil (+3.2)


Oreo (+3.2)


Audi – Have Fun Tonight – Black Eye (+3.2)


Taco Bell – Live Mas (+3.2)


Kia Forte: Respect The Tech (+3.2)


You can see all the results here: More commentary on how social was integrated into the game here.


In looking through the results, one very interesting one was theĀ Calvin Klein – Concept ad, which came in with a Swipp Index of +1.4, which put it in the middle of the pack. However, and perhaps not surprisingly, we see a pretty significant split down gender lines. The ladies liked it. The dudes, not so much.

Screen Shot 2013-02-04 at 6.44.40 AM

The Alex and Ani spot confused the heck out viewers, which was reflected in the commercial’s low Swipp Index (key comments included “Clothing line or jewelry? WTF?” as well as “Wha?” and the ever-telling “?”). Alex and Ani came in at a -2.7.


So, what did you think of the commercials? The SwipperBowl site is still live, if you want to see the rest of the results and share your thoughts.