The Rise of the Creators (Mobile Edition)

Some interesting data from Pew.  Note that we're not just consumers, but creators thanks to mobile, as evidenced by the photo / video / text growth. Full source is here. Internet access over mobile also is experiencing statistically significant growth. -cfc

"Cell phone ownership has remained stable over the last year, but users are taking advantage of a much wider range of their phones’ capabilities compared with a similar point in 2009. Of the eight mobile data applications we asked about in both 2009 and 2010, all showed statistically significant year-to-year growth.

This year Pew also asked for the first time about seven additional cell phone activities. Among all cell phone owners:

  • 54% have used their mobile device to send someone a photo or video
  • 23% have accessed a social networking site using their phone
  • 20% have used their phone to watch a video
  • 15% have posted a photo or video online
  • 11% have purchased a product using their phone
  • 11% have made a charitable donation by text message
  • 10% have used their mobile phone to access a status update service such as Twitter"

Facebook’s Next Trainwreck Waiting-To-Happen: “Community Pages”

Picture 2Ok, so do this.

Go to and do a search for "JC Penney."  Go to the #1 result.  It's a page here.

Now go to Facebook and do a search for "JCPenney." Go to that #1 result. It's a totally different page here.


Back in April, Facebook released a new feature called "Community Pages," which are touted as "a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it.  Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences."  

You can learn more about Facebook Community Pages here.

Reasonable idea, horrible implementation.  The main difficulty is that, structurally, both types of pages look pretty similar.  Big logo thing in the upper left hand corner, tabs across the top, and generally the same kind of layout.

The implications are manifold:

  • Since both "official" and "community" pages show up in Facebook's search results side-by-side, it's impossible to know which type of Page you're clicking through to until you do it.
  • Pages are not always ranked by number of members, so more popular pages may get pushed down out of the results.
  • Unless a person is paying close attention, it's not apparent at first blush what type of page you are on.  Confusion abounds.  This is made worse by the fact that it appears that the "unofficial" community pages seem to be usually set up with the "official" logo of the organization.  So, you'd come here, see the JCP logo and think you're in the right spot.  But you're not.

Some other good analysis of the issue:

Caveat emptor.

photo: hubpages, "the crash at crush"