I’m Joining the Edelman Digital Team

Picture 1I'm joining the Edelman Digital team.

Yes, really.

All stories have multiple acts.  My first act was in the land of large firms, and I spent nearly a decade at Andersen Consulting back in the late 1980s and 1990s, working on everything from artificial intelligence to Indy cars.  After catching the startup bug in 1999, I spent a few years at startup called Extricity that grew to be acquired in the early 2000s.  And most of you know the work that has been done under the Cerado banner over the past eight-plus years.

So, it's now time for the next act.  I was offered a stellar opportunity to join folks like Scott Wilder, David Armano, Michael Brito, Steve Rubel and the rest of the industry-leading Edelman Digital team, working directly with clients to help them not only figure out their social and mobile strategies, but to also help them execute those strategies to connect with and build better relationships with their customers.  I accepted.

In some ways, it's going to be a bit of a change.  I've spent the last eight years as a pure, one-hundred-percent entrepreneur, and now I'm joining an organization that has thousands of other professionals.  On the other hand, with the conversations I've had with Scott and David and Michael and others, I truly get the feeling that the entrepreneurial spirit is a core part of the Edelman DNA.  The digital team, in particular, is growing rapidly, and a lot of the things I've learned over the last eight years in growing Cerado are going to be directly applicable in helping Edelman Digital to continue to grow and evolve.

I can't think of a better time to be joining Edelman.  A lot of the ideas that grew out of conversations here on the Social Customer blog that started back in 2004 (especially in the area of what's now being called "Social CRM") are reaching a mass audience.  Edelman is helping its clients understand these concepts and, more importantly, put them into practice.  I'm looking forward to digging in and helping them do so.

The Social Customer will continue, as well as my Twitter stream.

Seeya out there…