John Hagel on “Passion” in the Network Age

"We have to make our passions our professions. If we don't, this [the economy] is going to be uglier and uglier, and we're going to feel more and more stressed." -John Hagel

John Hagel gives his thoughts on the importance of "passion" at last night's sold out SupernovaHub Mixer at Wharton | SF.  This is just a 30sec snippet; the whole event was over an hour in a packed house.  More on the mixer over at .

Video also available here.

Can We Ever Truly Disconnect?


I’m really excited about the ongoing “Network Age” briefing series that we’ve been working on with the SupernovaHub community.  Last week’s briefing, on the topic of curation and filtering of the Real-Time Web (with Andrew Keen who wrote “Cult of the Amateur” and Erick Schonfeld from TechCrunch), was outstanding.

Our next Network Age Briefing is “Can We Ever Truly ‘Disconnect’ in the Network Age?”

When: Thursday, August 13, 2009, at 12:oo pm EST/9 am PST.

Web and chat:

Call-in Number: (347) 945-6578

One of the defining properties of the Network Age is being
connected.   It’s connect or bust for business, for government, for
pleasure — indeed, for survival.   But being “always on” must take a
toll on us.   Are we dodging “meatspace” relationships by burying our
noses in our  smartphones?  Are we burning out?  Is a backlash coming?

Join SupernovaHub’s Isabel Walcott Hilborn as she talks with Linda Stone (who coined the phrase “Continuous Partial Attention”) as we discuss disconnectedness in the Network Age.

When do you turn off the ringer? What about email purges?  Is it
ever acceptable to not even read what comes in? What is the best way to
take a break?  And why are people so sensitive about it?  Are we coaxed
by the sweet enticements of the net into distractions that keep us from
focusing and being productive at our jobs?  If so, how do we mediate
the distractions and stay on point?

photo: jrodmanjr

Shout It From The Rooftops

Scanaroo_thumb I could not possibly agree more with this review of Scanaroo.

"When you need your card, just pull out your iPhone and scan the bar code straight off the screen.  If people own this app I think they should be encouraged to yell 'SCANAROO!' during the scan."

Yes.  Indeed.  I encourage everyone to do that from here on out.  🙂

Related: Scanaroo home page

Metrics for Social Media / Social Business

We've had a number of occasions where organizations have come to Cerado wanting to sprinkle magic Social faerie dust on their existing business efforts.  "We need to be doing things on Twitter!  An Facebook!  And FriendFeed! And Flickr! And YouTube!  And…"

And…hold on a second.  (And, most importantly, please do not start the conversation by putting up a slide that looks like someone puked up every logo that's appeared on TechCrunch or Mashable over the past two years, and claim that as a "Social Media Strategy."  Seriously.  I've seen this done.  It's not pretty.  But I digress.)

The first thing we ask "why do you want to do this?"  There are a number of prerequisites to work through before going down the social business path; here's a starting point to walk through the fundamentals that we put together back in 2007; it still seems to be holding up as a reasonable set of guidelines.

The thing that seems to tether the conversation to reality is the conversation around metrics.  Metrics are how we tie the "why" to the business.  We put together a quick slide deck with a few thoughts on how to set up metrics around a social business effort; it's embedded below.

A lot of the structure from this thinking ties back to Joe Cothrel's seminal article from 2000, "Measuring the Success of an Online Community." (Cothrel, J. P., 2000, Measuring the Success of an Online Community. Strategies & Leadership, v. 20, no. 2, pp 17-21. MCB University Press.)  Make sure to check it out.

Additionally, Hannah Del Porto at ImpactWatch has collected a killer list of additional resources on the metrics front.  Go check out Hannah's post for some great commentary on the topic as well.  The links:

So, how are your measuring social business activities in your organizations?  Any other best practices out there that people are finding useful that might be worth sharing?