Trader Joe’s Customer-Created Ad

Some great commentary from David Armano on the customer-filmed, customer-edited, customer-scored "Trader Joe's Ad."  David's thoughts are here.

The key takeaway:

"The video is mostly complimentary but shows Trader Joe's warts and all.
Once input has been gathered from across the Web, put together a report
with some qualitative findings that can be discussed internally within
the organization. Remember, a brand isn't what you say it is—it's what
they say it is
" (emphasis added)

Leave a Reply

Your email address will not be published. Required fields are marked *