"Networks don’t have people. People have networks." – Demian Entrekin
Was having dinner with Demian earlier this week, and the quote above was a pure moment of clarity. He is absolutely, 100% right. And, in those seven words, I think he summed up the next five years of our industry.
Other data points:
Doc writes: "We have many relationships online. All of them, however, are defined and controlled (sometimes from both sides) within each company’s silo. What we don’t have are personally controlled global approaches to relationship, including privacy variables."
Dave McClure writes: "’Web 3.0′ is the condition which exists when someone is always ‘logged in’ on the web, and can move from site to site without ever having to re-enter a username/password."
And Kevin Werbach brings it home: "One of the key questions for the Network Age is the interplay of aggregation and fragmentation…should we own our own identity though some user-centric ID model? Will change happen top-down, or bottom-up?"
The points above seem to point in a clear direction. We’re heading to an inflection point that is as significant as the move from mainframe to PC.
Having my information (social network connections, preferences, purchase history, etc.) stored in someone else’s silo makes no sense. Having my information stored in (literally) dozens of silos makes even less sense. (Yes, dozens. Think about it. Your information is in Facebook, and LinkedIn, and innumerable CRM systems like Salesforce — one for each vendor you deal with — and in Visa’s systems, and in…you get the point.)
The right point of integration is around the individual. Each of us is the center of our own universe.