I’ve written an article entitled "Social Networking for Business: Measuring the Results" for the October edition of Communication World Bulletin, the monthly publication of the International Association of Business Communicators.
"The online world is abuzz with talk about social networking. With
companies such as Facebook seemingly constantly in the news, 2007 has
been the year that social networking took its first adolescent steps
beyond being the sole purview of, well, adolescents, and started to
become a tool that is getting noticed in the business world. But with
all the hype out there about online social networking, how can
organizations begin to better understand the tangible business impact
of their forays into this area?"