Oh Well…So Much For That Business

The unfortunately named MyWetStuff.com (tagline: “Help us get the wet stuff you want!”*) was launched last week in response to the United States government’s ban on many common items such as toothpaste in airline carry-on baggage. From the MyWetStuff.com website:

“MyWetStuff.com strives to provide the frequent traveler with the broadest possible array of single-use and travel-size personal care products. Our product catalog will continue to expand as more and more products are packaged for maximum convenience and minimum waste.

As we ramp up a brand-new company for a brand-new market need, deliveries will begin on September 29, 2006.”

Today, Forbes reports that the government has greatly reduced these restrictions.

“The government is partially lifting its ban against carrying liquids and gels onto airliners, officials said Monday.

Most liquids and gels that air travelers purchase in secure areas of airports will now be allowed on planes. That means that after passengers go through airport security checkpoints, they can purchase liquids at airport stores and take them onto their planes. The new procedures go into effect on Tuesday.

New procedures also were announced for toiletries and products like lip gloss and hand lotion that passengers bring to the airport. Previously, those liquids have been confiscated at security checkpoints. Now, these products will be limited to 3-ounce sizes and must fit in a clear, 1-quart size plastic bag. The bags will be screened and returned if they are cleared.”

Reminder to self: never base a business model on capricious policy decisions.

* – yes, seriously.

One Reply to “Oh Well…So Much For That Business”

  1. Heh! That’s too funny.

    On the other hand, I’m totally surprised no one had already snagged that URL for something less reputable. Shouldn’t be too hard to sell off…

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