What is Cerado doing?
Extending our competitive intelligence offering, so that it is available via a private podcast to subscribers. Competitive briefings will now be available in a podcast as a companion to existing briefing documents (we’ll continue to provide the briefing documents as well).
Why are we doing it?
- Our end customers (usually sales and marketing types) are time-strapped. Even when distilled down, information in document form may…or may not…get reviewed. Delivering this information via MP3 and podcast gives these folks the ability to reduce information overload by listening to the information they need when and where they need it.
- This enables this information to be readily available for review, as a refresher, when heading out to a meeting.
- This type of information is particularly time-sensitive, and becomes “stale” very rapidly. Delivering it via podcast enables the most recent updates to be instantly available to everyone who needs them.
Who is going to be using it?
Sales, marketing, product marketing, for the most part.
More about it here. Would love feedback!