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Turning fans into advocates

9 May

There are some great conversations happening over at the Advanced Social Media Strategies for PR, Marketing and Corporate Communications event at Cisco today. In particular, wanted to give a shout out to our CEO Sean O’Driscoll, who is presenting today on the topic of Turning Fans into Advocates. Check out Sean’s deck, embedded below.

Turn fans into advocates through influencer engagement

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Categories advocacy, advocate, engagement, influencer
Author Christopher Carfi

I want to have a say.

I don’t want to do business with idiots.

I want to know when something is wrong, and what you’re going to do to fix it.

I want to help shape things that I’ll find useful.

I want to connect with others who are working on similar problems.

I don’t want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)

I want to buy things on my schedule, not yours. I don’t care if it’s the end of your quarter.

I want to know your selling process.

I want to tell you when you’re screwing up. Conversely, I’m happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.

I want to do business with companies that act in a transparent and ethical manner.

I want to know what’s next. We’re in partnership…where should we go?

The Social Customer Manifesto

Turning fans into advocates

About Christopher Carfi

Follow @ccarfi on Twitter

The Social Customer Manifesto

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