The Social Customer Manifesto

There are no spectators anymore. Participate.

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  • About Christopher Carfi
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Must Reads


  • Executive Briefing: Social Networking for Businesses and Associations (PDF)

    Executive Briefing: Social Networking for Businesses and Associations (slides)


  • The Business Blogging Field Guide (PDF)

    The Business Blogging Field Guide (HTML)

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Widget Goodness

  • The widget is a novel way for an organization to easily create profiles of its externally facing individuals (e.g. sales, marketing, support in the corporate realm, or members for associations or groups), and allow prospective customers or members to interact with those profiles via a Flash-based player. Through this player, these profiles can be embedded into any website or blog (just like a YouTube video can be embedded in any site).

The Social Customer Manifesto

  • I want to have a say.
  • I don't want to do business with idiots.
  • I want to know when something is wrong, and what you're going to do to fix it.
  • I want to help shape things that I'll find useful.
  • I want to connect with others who are working on similar problems.
  • I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)
  • I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter.
  • I want to know your selling process.
  • I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.
  • I want to do business with companies that act in a transparent and ethical manner.
  • I want to know what's next. We're in partnership…where should we go?

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