About

Hi. My name is Christopher Carfi. This is my blog. There’s all sorts of information about me if you scroll down. (It is important to note that this is my personal blog. While I am an employee of Ant’s Eye View, the opinions here are my own.)

ONLINE PERSONAE:
SNAPSHOT:
  • VP, Senior Strategist, Ant’s Eye View
  • Author of The Social Customer Manifesto weblog, a “Top 25″ Marketing blog that has also been named “Best CRM Blog” by SearchCRM.com and InsideCRM (http://www.socialcustomer.com)
  • Vice President, Edelman Digital
  • Co-founder, Cerado
  • Led product marketing at Extricity, acquired by Peregrine Systems
  • Executive at Accenture (Andersen Consulting) Center for Strategic Technology
  • M.S./M.B.A. Carnegie Mellon University
  • B.S. Northwestern University (Computer Science)

SPECIALTIES:

Customer communication, marketing, sales effectiveness, product marketing, CRM, VRM, business blogging, collaborative technologies, enterprise social networking, customer community mapping and development, scenario planning, business development

WHAT I DO:

  • Customer Relationships (Understanding, creating and nurturing)
  • Strategy Development (Scenario planning to business plans)
  • Thought Leadership (Writing, speaking, facilitating)
  • Team Leadership (On time, on scope, on budget)
  • Particular emphasis on mobile retail and social business

WHERE I’VE DONE IT:

  • Ant’s Eye View (2011-Present)
    • VP, Senior Strategist
    • Developing Social Business strategies for clients including Google, HP, Cisco and Visa
  • Edelman Digital (2010-2011)
    • Vice President
    • Delivered social media and related programs for strategic clients including MGM, Samsung, The North Face, Adobe, Charles Schwab and others
  • Cerado, Inc. (2002-2010)
    • Co-Founder and CEO
    • Marketing consulting services – Assisted companies including Cisco, Expedia, HP, Open Kernel Labs, Network Solutions, and dozens of others understand their customers and their networks (2002-2008)
    • Mobile Software (2009-2010) – Led multiple teams in the development and launch of multiple applications including:
      • Presto Frame – A “Top 10” photography app for the iPad (available at iPad launch)
      • I Know A Little Place – Local boutiques and reviews for Paris, London and Manhattan
      • Nat Decants – The leading iPhone Lifestyle/Wine App
      • Scanaroo – A groundbreaking mobile app that enables customers to carry their loyalty cards on their iPhone
  • Extricity, Inc. (1999-2002)
    • Director of Product Marketing
    • One of the first entrants into the XML-based integration market
    • Founding member of the RosettaNet Solution Provider Board
  • Andersen Consulting (now Accenture) (1989-1999)
    • Researched and created business cases for practical emerging technologies (i.e. ensured technology drove business value, and was not technology for technology’s sake), technology evangelist
    • Diverse career spanning:
      • Artificial Intelligence and Expert Systems
      • Data Mining and Data Visualization
      • Early (1994-1997) commercial internet

RECENT SPEAKING:

RECENT WRITING:

INFLUENCE:

  • Top 25 Marketing Blog
  • Top Social Media Strategists to Watch in 2010
  • 100 Smartest People in Social Media (2009)
  • Top 20 CRM Blog (2005, 2007, 2008)
  • Power 150 Marketing Blog
  • Founder’s Council: SocialBusinessOne
  • Advisor: SocialMediaToday
  • Steering Committee: ProjectVRM

Although I’ve been on the west coast since 1998 or so, I hold my Chicago roots dear. Grew up in that great city by the lake and went to school there (Evanston, actually), and took a detour to gather another degree in Pittsburgh before making my way west.

On the full-disclosure side of things, it’s probably relevant to note that my partner in matters both on- and off-line is the talented and lovely Lisa Stone. I promise we’ll try and keep the public displays of whuffie to a minimum.

2 Responses to “About”

  1. Wendy Dailey August 1, 2012 at 4:36 am #

    Christopher,
    Love your blog. Thank you! Finally, somebody that “Get’s it!” I love it!

    Wendy

  2. Danielle Short January 15, 2013 at 1:54 pm #

    I think what you do is great, Christopher. You should check out the Alleviating Poverty Through Entrepreneurship Summit at Ohio State! It’s put on by students who are passionate about social entrepreneurship.

    http://www.APTEsummit.org
    http://www.facebook.com/APTEsummit
    http://www.twitter.com/APTEsummit

    Thanks!

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