Building a B2B Customer Community

30 Jul

An overview of OK Labs' efforts in building a customer and developer community. The key bit:

"The company achieved its goal of creating a 1000-member
online community two months earlier than projected."

The whole thing is here.

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Categories Uncategorized
Author Christopher Carfi

2 Responses to “Building a B2B Customer Community”

renda extra August 1, 2009 at 7:04 am #

Great post, i’ve already subscribed to your feed. thanks
Ganhar Dinheiro November 29, 2009 at 8:45 pm #

Nice post, very interesting!

The Social Customer Manifesto

I want to have a say.

I don’t want to do business with idiots.

I want to know when something is wrong, and what you’re going to do to fix it.

I want to help shape things that I’ll find useful.

I want to connect with others who are working on similar problems.

I don’t want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)

I want to buy things on my schedule, not yours. I don’t care if it’s the end of your quarter.

I want to know your selling process.

I want to tell you when you’re screwing up. Conversely, I’m happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.

I want to do business with companies that act in a transparent and ethical manner.

I want to know what’s next. We’re in partnership…where should we go?

Building a B2B Customer Community

2 Responses to “Building a B2B Customer Community”

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About Christopher Carfi

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The Social Customer Manifesto

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