Jeanette Gibson from Cisco on Governance

23 Jun

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How Cisco looks at social media from a governance perspective, as presented by Jeanette Gibson (Director of New Media, Cisco Corporate Communications).  The slide reads: Be Respectful, Be Mindful, You Are Reponsible, Abide By The Rules, Add Value, Be Honest, Be Yourself

One Response to “Jeanette Gibson from Cisco on Governance”

  1. christopher carfi June 25, 2009 at 8:28 am #

    Additionally, here are Gibson’s “Key Takeaways” from her presentation:

    1) Listen to the conversation
    2) Include blogs as part of yhour communications strategy
    3) Spread workload amongst a team
    4) Be ready to address risks – have your policy at hand
    5) Inform and involve your executive team
    6) Incorporate video and audio
    7) Optimize your content for search 8) Issue a social media release
    9) Stay focused on your business goals – customer success
    10) Be yourself and have fun

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