Rake Purée

5 Nov

Just re-found an article from Fortune Small Business featuring some really solid advice on putting an organization’s people forward, in this case using online video.  Key line:

"People want to do business with a company that has a personality."

Here’s the article.

Picture_5

Related:  And, just because, here’s an iPhone in a blender.

One Response to “Rake Purée”

  1. coldb November 10, 2008 at 3:18 pm #

    Very obvious, yet often missed. I would say GaryVee does something similar with wine. The kid-in-me has always enjoined the “Will It Blend” series (though not enough to be proactive):)

    I really like to use ‘frontier america’ (eg. butcher, baker, candle stick maker) as a measuring stick for how “intimate” these commercial relationships can be, even for large CO’s, utilizing modern communications.

    You know one of Wal-Mart’s smartest implementations was to allow producers of goods (aka manufacturers) to log-in to a specific site to see where their products are (sold, shelf, store inventory, or DC)?

    Allowing even greater communications and, therefore, transparency between producers and consumers will be a boon to efficiency. From the practical (helpful) to the silly (human).

    O/T-Chris: If you were to switch to feedburner for your feeds, you could use feedflares. I know I may represent a very small portion of your readership, but:
    http://www.feedburner.com/fb/a/publishers/feedflare :)

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