Words Matter

5 Sep

Cannes short film award winner, on the power of words: http://tinyurl.com/5t4dr8 . Worth a viewing.

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Author Christopher Carfi

2 Responses to “Words Matter”

francine hardaway September 6, 2008 at 1:54 pm #

Thank you for sharing that with me. I’ve been trying to tell everybody words matter since Palin got nominated, and I don’t think people really “get it.”
Glenn September 8, 2008 at 6:16 am #

This is outstanding. “Well said.”

The Social Customer Manifesto

I want to have a say.

I don’t want to do business with idiots.

I want to know when something is wrong, and what you’re going to do to fix it.

I want to help shape things that I’ll find useful.

I want to connect with others who are working on similar problems.

I don’t want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)

I want to buy things on my schedule, not yours. I don’t care if it’s the end of your quarter.

I want to know your selling process.

I want to tell you when you’re screwing up. Conversely, I’m happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.

I want to do business with companies that act in a transparent and ethical manner.

I want to know what’s next. We’re in partnership…where should we go?

Words Matter

2 Responses to “Words Matter”

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