Big Discount ($250) for Friends of Cerado

Our friend and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is.

We've arranged for a $250 discount for our clients and friends. Use code "welovecerado" when you register.

This is a very practical, hands-on course. Here's what's happening:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

Andy promises you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.  Besides, he's a great guy.  And it's in Chicago.  (If you're going and you're not from Chicago, drop me a note...there are a bunch of killer places for food and fun that are off the beaten tourist path that I can point you toward.)

More information: http://events.gaspedal.com

Word of Mouth, Chicago: July 30 and September 4