Hot Links: Enterprise 2.0, VRM Explained

9 Jun

DestinationCRM: Study Points to Enterprise 2.0 Perplexity – "Despite steady growth forecasted for Enterprise 2.0, recent research by
content management association AIIM demonstrates that organizations are
unclear of exactly how to make the best of the Enterprise 2.0 market."
Doc Searls: VRM, The Personal Platform – A video and presentation given by Doc at Mobile Monday in Amsterdam

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Author Christopher Carfi

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The Social Customer Manifesto

I want to have a say.

I don’t want to do business with idiots.

I want to know when something is wrong, and what you’re going to do to fix it.

I want to help shape things that I’ll find useful.

I want to connect with others who are working on similar problems.

I don’t want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)

I want to buy things on my schedule, not yours. I don’t care if it’s the end of your quarter.

I want to know your selling process.

I want to tell you when you’re screwing up. Conversely, I’m happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.

I want to do business with companies that act in a transparent and ethical manner.

I want to know what’s next. We’re in partnership…where should we go?

Hot Links: Enterprise 2.0, VRM Explained

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About Christopher Carfi

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The Social Customer Manifesto

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