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How Much Does Price Matter?

Joe Andrieu: "Only in the simplest commodity markets is pricing ever the sole factor. Whether you focus on relationships and conversations or the 20th century model of brand-driven differentiation, there are lots of factors that influence a transaction at least as much, if not more, than price."

You can find the whole conversation here.  Worth a read.

March 7, 2008 | Permalink

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Comments

Hi Christopher,
I run a 'how to make your users happy' blog and I was glad to come across your blog. I also wrote a post about your blog and how adding 'social' to the word customer brings in a deeper meaning. Its about relationships and not just trade.

Thank You
Santosh

Posted by: Santosh Maharshi | Mar 7, 2008 9:12:10 PM

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