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Social Networking for Business: Measuring the Results
I've written an article entitled "Social Networking for Business: Measuring the Results" for the October edition of Communication World Bulletin, the monthly publication of the International Association of Business Communicators.
An excerpt:
"The online world is abuzz with talk about social networking. With companies such as Facebook seemingly constantly in the news, 2007 has been the year that social networking took its first adolescent steps beyond being the sole purview of, well, adolescents, and started to become a tool that is getting noticed in the business world. But with all the hype out there about online social networking, how can organizations begin to better understand the tangible business impact of their forays into this area?"
You can view the whole article here.
October 8, 2007 | Permalink
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Tracked on Dec 28, 2007 5:57:17 PM
Comments
Chris, only the summary page is available without a meber id :-(
Posted by: Zoli Erdos | Oct 8, 2007 1:24:46 PM
gah. thanks, zoli.
i'll see if i can get a link to a not-behind-the-paywall copy.
Posted by: christopher carfi | Oct 8, 2007 2:31:26 PM
