Connecting Customers

26 Sep

I love these images, which were found at SelvasCano. (Read the post here.)

Where we are:

Where we’re going:

Spot on! That subtle shift…providing the community capabilities that enable customers to connect with each other (and not just viewing customers as captive assets) is the secret sauce.

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Author Christopher Carfi

One Response to “Connecting Customers”

Dan Schawbel September 28, 2007 at 6:59 am #

I think this happens in the same way that you use content on your blog to connect author and reader.

The Social Customer Manifesto

I want to have a say.

I don’t want to do business with idiots.

I want to know when something is wrong, and what you’re going to do to fix it.

I want to help shape things that I’ll find useful.

I want to connect with others who are working on similar problems.

I don’t want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)

I want to buy things on my schedule, not yours. I don’t care if it’s the end of your quarter.

I want to know your selling process.

I want to tell you when you’re screwing up. Conversely, I’m happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.

I want to do business with companies that act in a transparent and ethical manner.

I want to know what’s next. We’re in partnership…where should we go?

Connecting Customers

One Response to “Connecting Customers”

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The Social Customer Manifesto

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