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Connecting Customers

I love these images, which were found at SelvasCano.  (Read the post here.)

Where we are:

Selvas1

Where we're going:

Selvas2

Spot on!  That subtle shift...providing the community capabilities that enable customers to connect with each other (and not just viewing customers as captive assets) is the secret sauce.

September 26, 2007 | Permalink

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Comments

I think this happens in the same way that you use content on your blog to connect author and reader.

Posted by: Dan Schawbel | Sep 28, 2007 6:59:51 AM

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