Why “Personal” Matters for Companies and Associations

24 Aug

David Brazeal: "Social networks allow us to treat people like people. Y’know, build relationships and understand them and offer them something valuable to them.  The
reason so many small organizations are ahead in the social network
space is that they’ve been conditioned to operate on the level of
personal relationships. Doing that online is a natural extension of
their modus operandi." (emphasis David’s)

2 Responses to “Why “Personal” Matters for Companies and Associations”

  1. jon burg August 27, 2007 at 9:18 am #

    Is there really any place for brands in social networks that aren’t ready, willing and equipped with one-to-one communications solutions?

  2. Bill Fennell December 29, 2008 at 10:15 pm #

    Amazing how social networks have taken off since this was posted.

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