Social Networks and Customer Relationship Management (CRM)

AdAge: "For all the talk about how much money Facebook and MySpace are making off ads -- and whether or not those ads work -- there's a growing sense of concern that the promise of social networking as a marketing vehicle is getting lost. Some marketing execs are suggesting the space should be used less like a paid media vehicle and more like a customer-relationship-management tool." (emphasis added)

Bonus quote from Debra Aho Williamson: "[Display advertising] is the 'low-hanging fruit' and the real potential of social networks has yet to be tapped."

Bingo!