Social Networks and Customer Relationship Management (CRM)

23 Aug

AdAge: "For all the talk about how much money Facebook and MySpace are making
off ads — and whether or not those ads work — there’s a growing sense
of concern that the promise of social networking as a marketing vehicle
is getting lost. Some marketing execs are suggesting the space should
be used less like a paid media vehicle and more like a
customer-relationship-management tool." (emphasis added)

Bonus quote from Debra Aho Williamson: "[Display advertising] is the ‘low-hanging fruit’ and the real potential of social networks has yet to be tapped."

Bingo!

2 Responses to “Social Networks and Customer Relationship Management (CRM)”

  1. Tim FitzGerald August 25, 2007 at 3:05 pm #

    Do you have an opinion about the Salesforce.com + Leverage Software solution? I lead a marketing dept. of a fortune 200 company and evaluating potential solutions.

  2. david cushman September 3, 2007 at 7:48 am #

    Absolutely. There’s a whole world of failure happening and waiting to happening in pseudo-engagement – ie in contect related ads.
    Great example: http://thewayoftheweb.blogspot.com/2007/08/mcn-ad-mistake-when-keyword-advertising.html

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