EconSM: Positive Blog Buzz Predicted Breakout Shows

George Kliavkoff, NBC: "In the five or six weeks before the fall TV season, we tracked the amount our new shows were being talked about on blogs, and then tracked the amount that those shows were being talked about ::positively:: on blogs. Then, after the fall season launched and was underway, we looked at the actual ratings of those new shows. The shows that were being talked about frequently and positively even before they launched were the ones that were the breakout hits in the ratings." (note: paraphrased)