« From The Mouths Of...Blogs? | Main | Marketers Out Of Touch With Customers »
Customer Managed Relationships
Seth writes:
"It might be more than just semantics. Disney Destinations Marketing has a new department: Customer Managed Relationships. Here's the quote from them that Tim shared with me, "CMR is our version of CRM - just a slight nuance regarding our philosophy that our guests invite us into their lives and ultimately manage our presence/relationship with them."
Sounds a little bit like Haystack, doesn't it?
Also, there's a nice primer on CMR from CRMToday. According to them, CMR is three things:
1. An ability to rethink, to reshape your organisation and its knowledge so that it is at the disposal of your customers2. Internet enabled management tools which customers use to get what they want
3. An ability to react to the information being generated and used by customers in order to increase profitability
Here's a link to the primer.
May 5, 2006 | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c514b53ef00d8342b2fb153ef
Listed below are links to weblogs that reference Customer Managed Relationships:
» Getting with the program from The Journal Blog
The days of the captive audience are over and there seem to be some folks who are having a tough time dealing with that fact.
Interesting remote exchange between Seth and Chris about whether CRM is dead, to be replaced with the more consumer-centric CM... [Read More]
Tracked on Sep 23, 2006 7:36:52 AM
