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No, Really. Put The Customer In Charge.
Guy Kawasaki* cranks out a top-10 list on "The Art Of Customer Service." My favorite of the lot:
Put the customer in control. The best kind of customer service happens when management enables employees to put the customer in control. This require two leaps of faith: first, that management trusts customers not take advantage of the situation; second, that management trust employees with this empowerment. If you can make these leaps, then the quality of your customer service will zoom; if not, there is nothing more frustrating than companies copping the attitude that something is “against company policy.”
The other nine are just as solid.
(By the way, if you want to really put the customer in control, this is a good place to start. Then again, I'm biased.)
* - "His name is synonymous with evangelism as a secular business technique, and motorcycles." Still one of the best lines in a book jacket biography, ever.
April 10, 2006 in marketing, social customer, Strategy | Permalink
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» On the other hand ... customer service! from Grouchy Blogger
I was looking through some flagged posts that I haven't really dealt with yet and came two posts talking about a more customer-centric approach to customer service (sounds a little silly when I put it like that - what I mean is letting customers dr... [Read More]
Tracked on Apr 30, 2006 7:48:26 AM
