I Wonder How Jill, Buzz, Ray, and Barry Feel About That

Best Buy is revamping all of their stores to be more "customer centric."  However, here's what they mean by this:

The company came up with five prototypical customers, all of whom have been given names: "Jill," a busy suburban mom; "Buzz," a focused, active younger male; "Ray," a family man who likes his technology practical; "BB4B" (short for Best Buy for Business), a small employer; and "Barry," an affluent professional male who's likely to drop tens of thousands of dollars on a home theater system.

They are now training all of their employees to identify which "segment" a customer falls into when that customer walks in the door, and are targeting each store to one or two of those prototypical customers.

Best Buy might want to listen to the heated conversation that is currently approaching a rolling boil.

UPDATE:  Defining Jill, Buzz, Ray, and Barry